Hope you must all have seen the new VW Vento’s advertisement, which was released recently. This advertisement has touched the minds of Indian customers very well. The advertisement clearly depicts that for the engineers in VW plant Vento is not just a machine or a car, for them each and every Vento is just like their own new born babies. In each and every stage of development of the Vento they have taken so much of pain and engineers are so much attached that they find it very difficult to leave the car to the customer.

The employees of Volkswagen right from engine section to body shop to TCF to testing cries when Vento leaves them. In fact, one employee runs behind the Vento which was driven out and shouts “Please Take Care”. The Vento advertisement ends with “Crafted with so much passion. It’s hard to let it go”.

This advertisement gives a feeling for its viewers that they can rely on VW’s engineers. This advertisement has been successful in creating a positive emotion in the mind of customers, arising an interest and joy for the product. Without doubt one can say that Das Auto has been successful in reducing perceived risk felt by customers about Vento.