From a very long time back in the memory lane itself India is well known for its beautiful landscape, spices, diversified culture and for knowledge potential. Now Indian government has decided to make use of our country’s legacy and beauty to revamp the brand name India. The impulse created by the “Atithi Devo Bhav”ad (Treat Guest as a God) has created immense effect and that too with the Morning Raga background which comes from Indians heart is really amazing.

The ad has been successful in creating India as a dream destination for foreigners. In another words Indians destination branding attempt has been a grand success. The advertisement aims at building emotional link with consumers. This add clearly includes and touch a nostalgic aspects well and it creates an intention in mind of every viewers to come and experience India. The ad takes the viewers for a small tour through the famous destination of India.

Hope you all aware of the upcoming trends of “Experiential Learning” which means travelling not just for fun but time are spent to understand and learn about the vacation destination through local hands on experience.  The rapid increase in foreign revenue clearly indicates the ad campaign had been successful and it has made foreigners to choose India as their dream destination.