This is so cool Brazilian ad campaign for the Volkswagen Fox, a city car produced by VW Brazil which is sold in South America and parts of Europe shows the Fox being turned inside out. This is something we would do to your shirt that was turned inside out during a wash. Somehow taking that concept and making car do the same. 

The latest campaign for the Volkswagen Fox has taken car marketing where no other company has gone before. They’ve turned their latest Volkswagen car campaign inside out—literally.  It's an interesting way of conveying the new interior details of VW's Fox model, not usually a focus for a car ad, while alluding to the bigger-than-you-think reactions that they hope consumers will have when they take a peek inside.  Not only can we see the shape and curves of the vehicle’s exterior, but also we able to see the entire interior.  The ad’s tagline, “An all-new interior. The Fox,” says it all which adds meaning for this campaign.  An automobile's interior is just as important as its exterior when the time comes to close the sale. Somehow this campaign is much better than watching BMW go against Audi in those advertisements that try one-upping the other or watch Nissan try start one against Porsche. Masterful advertising instantly grabs the attention of consumers that will have a huge impact on the Affect and Cognition of consumers.