We know that India has the world’s largest child population. Children are the main focus of Indian families. Few years back Kids wear market was largely unorganized. Now all major brands are targeting to this segment due to ample opportunity and growth in this market segment.

There is a huge opportunity for retailers to attract these customers because during old days parents used to make decisions regarding purchases for their kids. But now they are not. Kids in India today are very, very different from the kids of yesteryears in their ways of thinking, processing, analyzing and responding to stimuli. Kids are aware of brand names, they know what to wear.  Parents spend a lot for their kids as presents and gifts. India, a country with high disposable income shows people have more money to spend for their kids.  There are also a lot of untapped markets for kids like footwear’s that will show a high impact in the future of retail market.

There are two important factors to be considered for making a kids brand a success - variety and price. A children's apparel collection should have variety that will appeal to kids. Moreover, kids outgrow their clothes very rapidly. Hence it is necessary that a kids' apparel range be reasonably priced. Pantaloon and Gini and Jony have entered into a joint venture to set up a chain of retail stores for children's apparel. Raymond has launched its first store for kids' apparel ‘Zapp!'. DS Corporation, which owns the Ruff Kids brand of kids' garments, is planning to expand. But still there is enough space for new players to enter the market.