Posts
The Department of Posts functioning under the brand name India Post is a government operated postal system in India; it is generally referred to within India as "the post office". The Indian Postal Service, with 155,333 post offices, is the most widely distributed post office system in the world. The large numbers are a result of a long tradition of many disparate postal systems which were unified in the Indian Union post-Independence. Owing to this far-flung reach and its presence in remote areas, the Indian postal service is also involved in other services such as small savings banking and financial services. Now India post has applied for banking license too. As part of its initiative to enter into banking sector and due to the decrease in takers for postal services because of the increase in usage of e-mails by common man, India post now have altogether repositioned its Brand Image.
India Post unveiled a new logo in September 2008 to signify that it is all set to attune to the world class postal systems. The new logo has a rectangle in the shape of an envelope in deep red with the image of birds’ wings in bright yellow. Red symbolizes the traditional association with post office, along with passion, power and commitment, while yellow communicates hope, joy and happiness. It sends the message of India Post as a dynamic organization with modern and professional approach in its service to the common man, business and corporate clients. India Post adopted the approach of Business Process Re-engineering (an approach aiming at improvements of business process that exists within organizations). I involved the people who understand brands very well, like Piyush Pandey of Ogilvy & Mather's.
The original logo shown alongside is relatively plain but similar to the new logo. The existing logo of India Post was designed in 1995 with the help of the Indian Institute of Technology, Bombay. The department says that the need for a change was felt because of the rapid transformation in the Indian economy and the need to create a newer and more energetic feel for India Post. A corporate logo was launched on World Post Day in 1993 (October 9, 1993), representing dynamism and action.
0 comments:
Post a Comment