Volkswagen - Vento Ad

Hope you must all have seen the new VW Vento’s advertisement, which was released recently. This advertisement has touched the minds of Indian customers very well. The advertisement clearly depicts that for the engineers in VW plant Vento is not just a machine or a car, for them each and every Vento is just like their own new born babies. In each and every stage of development of the Vento they have taken so much of pain and engineers are so much attached that they find it very difficult to leave the car to the customer.

The employees of Volkswagen right from engine section to body shop to TCF to testing cries when Vento leaves them. In fact, one employee runs behind the Vento which was driven out and shouts “Please Take Care”. The Vento advertisement ends with “Crafted with so much passion. It’s hard to let it go”.

This advertisement gives a feeling for its viewers that they can rely on VW’s engineers. This advertisement has been successful in creating a positive emotion in the mind of customers, arising an interest and joy for the product. Without doubt one can say that Das Auto has been successful in reducing perceived risk felt by customers about Vento.

Brand New- India Series 1

This series aims at creating awareness in the mind of readers with respect to how India is trying to position itself in the global scenario. Brand India campaign aims at increasing revenue from service and hospitality sector and in attracting investments from global market. This series covers brand like Incredible India and the various sub-brands of India like India Post, Indian Railway, Kerala- “Gods Own Country” etc.  and also the Impact made by the Common Wealth Games  and Indian Currency getting its new iconic symbol on Brand India.