A new Step taken by TATA

The new Tata Aria is a crossover between an MUV and SUV. It was earlier exposed at this year’s Auto Expo in Delhi. Tata Motors prefers calling the Aria ‘a four-wheeler built for Indians by Indian...

Volkswagen - Fox : Inside-Out Campaign

This is so cool Brazilian ad campaign for the Volkswagen Fox, a city car produced by VW Brazil which is sold in South America and parts of Europe shows the Fox being turned inside out. This is something...

Fiama Di Wills : Go-To-Market Strategy

Cigarette maker ITC Ltd, which made a big-splash entry in 2007 into the highly competitive market for consumer products such as soaps and shampoos, plans to expand its range of personal care brands as...

Brand New - India Series 3

The Department of Posts functioning under the brand name India Post is a government operated postal system in India; it is generally referred to within India as "the post office". The Indian Postal Service,...

The Upcoming Trend – Visual Merchandising

As the number of retail outlets is increasing in cities as well as in shopping malls one of the challenges retailers are facing is to increase the foot print to their stores. Visual merchandising actually...

Rise of a new Avatar - Private Labels

With the growth of Retail Industry in India Private Labels are also getting more popularity. First we will see what private label is. Private label means products that are launched under retailers own...

Brand New - India Series 2

From a very long time back in the memory lane itself India is well known for its beautiful landscape, spices, diversified culture and for knowledge potential. Now Indian government has decided to make...

The future is Kids Wear

We know that India has the world’s largest child population. Children are the main focus of Indian families. Few years back Kids wear market was largely unorganized. Now all major brands are targeting...